Why are (some) guys so stupid?

Fools.

This is my favourite quote from now on: "Creation gave men a brain and a dick and only enough blood to operate one at a time"

Okay, obviously I wouldn't be saying this if something hadn't happened. I'm really good friends with two guys and have found out recently that they are both into me. I have told them that their "just friends" so in other words I have friend zoned them. They don't seem to understand this. And I don't want to lose any friendship over this because they're pretty awesome mates. Grr.
This may sound really selfish but o-well.
xxxxx